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Yandex Metrica —
all the insights you’ve ever wanted to know about your website

Reveals the numbers you need — and the real user
behavior behind them

Get Started Get a Demo
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Get clear answers

Heatmap

Optimize any web page. Identify where users move, click, and scroll to eliminate friction and confidently boost conversions.

  • Define Quick Wins
  • Make sure your most important button is seen
  • Optimize for Every Device
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Session Replay

Discover the "why" behind every lost conversion by watching
how users interact with your site through video recordings

  • Watch what users really do on your website
  • Find new ways to improve your site
  • Track down all roadblocks to conversion
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Experiments

With Varioqub, you can run experiments on sites with different
structures, ranging from single-page business cards and landing pages
to complex multi-page configurations.

  • Get testing in a few clicks
  • Optimize any metric you want
  • Track impact across funnel
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Personalization

Personalization allows you to tailor your website or its individual pages
to a specific audience: change your text, HTML, and CSS,
as well as the appearance of ad units and their formats

  • Deliver unique experiences
  • Customizability, ease of use, and flexibility
  • Get profound reports with precise metrics
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Content analytics

Content Analysis reports delivers real-time insights into the performance of your site, or media project, allowing to adjust your content strategy

  • See what materials are popular right now
  • Analyze the effectiveness of categories
  • Compare the impact of different authors
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Try now

Get the power of
360° analytics

Marketing Analysis

Marketing Analysis

  • Resources, Costs and Return on Investment (ROI)
  • Conversions
  • Advertising Systems
  • Search Engines
  • Social Networks
Target Audience Analysis

Target Audience Analysis

  • Users and customers
  • Sex
  • Age
  • Geography
  • Long-term interests
  • Devices
Behavior Analysis

Behavior Analysis

  • Repeat Session
  • Click Map
  • Link Map
  • Scroll Map
  • Form analysis
Sales Analysis

Sales Analysis

  • End-to-end analytics
  • Offline conversions
  • E-commerce
  • Searches

Data processing in accordance
with international standards

Data processing in accordancewith international standards

We ensure that all Yandex Metrica features are fully GDPR compliant, either by default settings or by offering additional options.

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High information security standards

Yandex Metrica has been ISO-27001 certified since 2019.

 

The service therefore complies with the information security standards defined by the International Organization for Standardization

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Frequently Asked Questions

How much does Yandex Metrica cost?

Yandex Metrica is completely free, no matter the traffic volume or number of reports. You can use all its tools, including heatmaps, session replay, experiments, and content analytics.

How do I install Yandex Metrica on my site?

To set up Yandex Metrica, simply add the counter code to your site. You can do this manually or integrate it via your CMS. Learn more in Help.

Can I use Yandex Metrica alongside Google Analytics 4?

Yandex Metrica and Google Analytics 4 can work together, complementing each other. Many websites use both systems simultaneously for more comprehensive analytics.For example, you can use Yandex Metrica for a detailed analysis of user behavior and A/B testing to improve your website's conversion rate and Google Analytics 4 to optimize Google Ads campaigns.

Is Yandex Metrica GDPR-compliant?

Yandex Metrica complies with the General Data Protection Regulation (GDPR) and provides the necessary tools to meet personal data protection requirements.We also take all required measures to comply with other regulations, including the Digital Services Act (DSA).Learn more in Help.

How secure is data storage in Yandex Metrica?

Yandex Metrica has been ISO-27001 certified since 2019. This certification ensures that the service meets the information security standards set by the International Organization for Standardization (ISO).

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