Yandex Ads / Success cases / Evrika Games Case

Yandex x Evrika Games: Monetize App Game Traffic on AppGallery

Evrika Games collaborated with the Yandex Advertising Network to bring its popular word puzzle game “Line of Words” to Huawei’s AppGallery and achieved notable eCPM and ARPDAU results.

Challenges

The developer was seeking an alternative app store

The company had two main goals: to expand its presence in alternative stores, specifically AppGallery, and to increase its monetization revenue across its Russian audience segment.

icon (2)

Word Line: Crossword Adventure

Connect letters, guess word!

95%

total revenue generated from in-app advertising

20M

downloads

Solution

3 advertising formats
that seen by word puzzle players

After carefully analyzing multiple advertising networks in its stack, the developer partnered with the Yandex Advertising Network, consistently demonstrating the highest performance rates.

 

As a result, the game was successfully launched on AppGallery, with the integration of our network into the mediation system. The advertising waterfall incorporated 5-6 placements, with the rates based on the Google Play model.

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Banner ads

Banner ad (evrika)

Rewarded ads

Rewarded ads

Native ads

Native ads
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Results

How much eCPM and ARPDAU metrics grew

AppGallery has proven to be a lucrative platform since its launch, contributing to 10% of the total revenue, with Yandex accounting for over 60% of the monetization. The store has a highly engaged audience and a 23% higher ARPDAU than Google Play.Additionally, the eCPM rate on AppGallery is akin to or higher than the benchmark rate on Google Play.

Rewarded ads

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Interstitials

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Banners

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What our partners 
have to say

logo_Evrika Games Studio (game Line of Words)

Evrika Games

Evrika GamesWe are very happy with the results…, the Yandex Advertising Network helped us effectively monetize our game traffic on AppGallery.
 

Valitov Rinat, CEO, Evrika Games Studio

logo_Yandex

Yandex Ads

The analytics show that alternative stores are increasingly contributing to app revenue. Recognizing the significance of this trend, Yandex supports monetization across most alternative stores. Moreover, our partners can now add applications from an alternative store straight from the partner interface, set up monetization, and, as a result, increase earnings.

Anastasiya Milutina, In-app publishers manager

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