--- title: "IndieZ Global Case Studies: Monetization Mastery for App Revenue Growth" description: Discover how IndieZ Global increased app revenue using interstitial formats and Yandex SDK for in-app monetization. --- [ Yandex Ads / ](https://ads.yandex.com/welcome) [ Success cases / ](https://ads.yandex/mobile_monetization/success-cases) IndieZ Case # Yandex x IndieZ Global: eCPM Increases to 30% in Russian Audience Car Parking: Traffic Jam 3D, a puzzle game developed by IndieZ Global, generates revenue from in-app monetization in Russia and the CIS with the help of the Yandex Advertising Network. ## Challenges Prioritizing in-app monetization and user base growth Recognizing the need to strengthen its market position and accelerate revenue growth through effective monetization, the game developer chose to collaborate with Yandex, drawn by our network’s prominence in Russia and the CIS. Yandex stood out as an ideal partner due to our deep insight into local market trends, consumer behavior, a wide array of in-app ad formats, effortless integration, and real-time ad performance tracking. ![icon (3)](https://ads.yandex/hubfs/icon%20(3).png)  Car Parking Jam: Traffic Escap Master Rush Hour spot: Move it 99.9% revenue generated from in-app advertising ## Solution Two ad formats were used for a seamless user experience Achieving a balance between a seamless user experience and effective revenue generation is crucial. Players seek an immersive experience where ads blend naturally into the game flow. The team selected ad formats based on their relevance to the game context and user interests, placing them strategically during natural breaks in gameplay. [ Get started ](https://passport.yandex.com/auth/list?origin=rsy_ligth_out&retpath=https%3A%2F%2Fpartner.yandex.com%2Fform%2F%3Froles%5B%5D%3D27%26utm_referrer%3Dhttps%253A%252F%252Fads.yandex/mobile_monetization/success-cases/indiez-global&lang=en&utm_source=website&utm_medium=article&utm_campaign=indiez-global&utm_content=get-started&utm_term=h) Banner ads ![Banner ad (indiez)](https://ads.yandex/hubfs/Banner%20ad%20(3).png) Rewarded ads ![Rewarded ads](https://ads.yandex/hubfs/pages/SDK/Marul-Games/Rewarded-ads.png) Native ads ![Native ads](https://ads.yandex/hubfs/pages/SDK/Marul-Games/Native-ads.png) [ Get started ](https://passport.yandex.com/auth/list?origin=rsy_ligth_out&retpath=https%3A%2F%2Fpartner.yandex.com%2Fform%2F%3Froles%5B%5D%3D27%26utm_referrer%3Dhttps%253A%252F%252Fads.yandex/mobile_monetization/success-cases/indiez-global&lang=en&utm_source=website&utm_medium=article&utm_campaign=indiez-global&utm_content=get-started&utm_term=h) ## Results How eCPM impressions improved With a relatively small percentage of Yandex’s SOV (Share of Voice) in the game developer’s monetization stack, the company saw a notable increase in Effective Cost Per Mille (eCPM). Yandex SOV 15–20% eCPM +30% ## What our partners 
have to say ![logo_IndieZ Global](https://ads.yandex/hubfs/logo_IndieZ%20Global.png) IndieZ – Car Parking: Traffic Jam 3D   **Cao Minh, **Senior Game Liveops and Analyst ![Yandex Advertising](https://ads.yandex/hubfs/pages/SDK/Marul-Games/logo_Yandex.svg) Yandex Ads Marul Games boosted their performance because they were open to experimentation and highly involved. Beyond Russia, the Yandex Advertising Network plans to promote the games in the USA, Turkey, India, and Indonesia. **Michail Maximov,** In-app publishers manager Add Yandex Advertising Network to your app [ Get started ](https://passport.yandex.com/auth/list?origin=rsy_ligth_out&retpath=https%3A%2F%2Fpartner.yandex.com%2Fform%2F%3Froles%5B%5D%3D27%26utm_referrer%3Dhttps%253A%252F%252Fads.yandex/mobile_monetization/success-cases/indiez-global&lang=en&utm_source=website&utm_medium=article&utm_campaign=indiez-global&utm_content=get-started&utm_term=h) ![image](https://ads.yandex/hubfs/pages/SDK/Marul-Games/form-img.png) ![image](https://ads.yandex/hubfs/pages/SDK/Marul-Games/form-img.png) ## See more business 
success stories Explore how other companies are monetizing their apps with Yandex [![MambooGames-cover](https://ads.yandex/hubfs/pages/SDK/Marul-Games/MambooGames-cover.png) Mamboo Games Monetizing with the Yandex Advertising Network helped a mobile game developer boost its eCPM audience in Russia by 40% ](https://ads.yandex/mobile_monetization/success-cases/mamboo-games) [![Rectangle](https://ads.yandex/hubfs/Rectangle.png) Marul Games The Yandex Advertising Network helps bring in 50% of mobile game developer’s income ](https://ads.yandex/mobile_monetization/success-cases/marul-games) For App Publishers - [ App Monetization ](https://ads.yandex/mobile_monetization) - [ App User Acquisition ](https://ads.yandex.com/ua) - [ App Analytics ](https://ads.yandex.com/analytics) For Marketers - [ Advertising ](https://ads.yandex.com/direct) - [ Retargeting ](https://ads.yandex.com/ecomm_eng) Sources - [ News ](https://yandex.com/adv/news) - [ Case Studies ](https://ads.yandex/mobile_monetization/success-cases) - [ About Us ](https://yandex.com/company/) Support - [ Help Center ](https://ads.yandex.com/helpcenter/en/) - [ Developers Guide ](https://ads.yandex.com/helpcenter/en/dev/) - [ Contact support ](https://ads.yandex.com/helpcenter/en/support/contact) For Web Publishers - [ Web Monetization ](https://ads.yandex/web-monetization) - [ Web Analytics ](https://metrica.yandex.com/promo/product) For DSP & SSP - [ Ad Exchange ](https://ads.yandex.com/exchange) Legal - [ Terms of Servises ](https://yandex.com/legal/termsofservice/) - [ Privacy Policy ](https://yandex.com/legal/international_ads_privacy_policy/) - [ Rules ](https://yandex.com/legal/partner_ch/) Follow Us - [ LinkedIn ](https://www.linkedin.com/company/yndxforapps/) - [ YouTube ](https://www.youtube.com/channel/UCzsYCgK-O4Po33OSJ-rbSfg) [![YandexAds-white](https://ads.yandex/hubfs/icons/YandexAds-white.svg) ](https://ads.yandex.com/welcome) © 2026 Yandex