--- title: "Mamboo Games Case Studies: Maximizing Revenue with In-App Advertising" description: Explore how Mamboo Games optimized their app monetization using Yandex SDK and alternative stores to boost revenue and reach new thresholds. --- [ Yandex Ads / ](https://ads.yandex.com/welcome) [ Success cases / ](https://ads.yandex/mobile_monetization/success-cases) Mamboo Games Case # Yandex x Mamboo Games: Ad eCPM Grows Up to 40% in Banner Format Discover how we helped Mamboo Games rapidly increase its gaming app’s revenue ## Challenges The game developer wanted to increase revenue from its Russian audience Mamboo Games, a mobile game developer with more than 150 million downloads worldwide, sought to increase monetization revenue from its Russian audience and enlisted the help of the Yandex Advertising Network. ![Worm Out: Fruit brain teaser](https://ads.yandex/hubfs/icon.png) Worm Out: Fruit brain teaser Memory training & easy puzzle 70K users play Worm Out daily 40M users downloaded the game ![Rectangle 1001515](https://ads.yandex/hubfs/Rectangle%201001515.png) Shift Race Memory training & easy puzzle >150M downloads worldwide ## Solution Players saw three ad formats By collaborating with the Yandex Ads team, Mamboo Games was able to successfully monetize its Russian-speaking iOS and Android audience via third-party mediation.   With the launch of two highly profitable games, the developer chose to use our services across all its projects. Successful monetization meant more ads and new audiences. [ Register ](https://passport.yandex.com/auth/list?origin=rsy_ligth_out&retpath=https%3A%2F%2Fpartner.yandex.com%2Fform%2F%3Froles%5B%5D%3D27%26utm_referrer%3Dhttps%253A%252F%252Fads.yandex/mobile_monetization/success-cases/mamboo-games&lang=en&utm_source=website&utm_medium=article&utm_campaign=mamboo-games&utm_content=get-started&utm_term=h) Banner ads ![Banner ad](https://ads.yandex/hubfs/Banner%20ad.png) Rewarded ads ![Rewarded ads](https://ads.yandex/hubfs/pages/SDK/Marul-Games/Rewarded-ads.png) Native ads ![Native ads](https://ads.yandex/hubfs/pages/SDK/Marul-Games/Native-ads.png) [ Register ](https://passport.yandex.com/auth/list?origin=rsy_ligth_out&retpath=https%3A%2F%2Fpartner.yandex.com%2Fform%2F%3Froles%5B%5D%3D27%26utm_referrer%3Dhttps%253A%252F%252Fads.yandex/mobile_monetization/success-cases/mamboo-games&lang=en&utm_source=website&utm_medium=article&utm_campaign=mamboo-games&utm_content=get-started&utm_term=h) ## Results How eCPM impressions improved Within a two-month period, the Yandex Advertising Network was responsible for 50% of monetization revenue coming from Russia across the publisher’s portfolio. January saw a huge increase in eCPM. On interstitial formats +10% On banners +40% ## Feedback ![logo_MarulGames](https://ads.yandex/hubfs/logo_MarulGames.png) Mamboo Games Working with Yandex gave us a much better feeling about the Russian market. Getting off the ground took no time at all, and we were up and running after one video call with a rep and registering our account. Account managers were quick to provide help where we had technical issues. **Valeria Beresneva,** Monetization Manager Add Yandex Advertising Network to your app [ Register ](https://passport.yandex.com/auth/list?origin=rsy_ligth_out&retpath=https%3A%2F%2Fpartner.yandex.com%2Fform%2F%3Froles%5B%5D%3D27%26utm_referrer%3Dhttps%253A%252F%252Fads.yandex/mobile_monetization/success-cases/mamboo-games&lang=en&utm_source=website&utm_medium=article&utm_campaign=mamboo-games&utm_content=get-started&utm_term=h) ![image](https://ads.yandex/hubfs/pages/SDK/Marul-Games/form-img.png) ![image](https://ads.yandex/hubfs/pages/SDK/Marul-Games/form-img.png) ## See more business 
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