Yandex Ads / Success cases / Mamboo Games Case

Yandex x Mamboo Games: Ad eCPM Grows Up to 40% in Banner Format

Discover how we helped Mamboo Games rapidly increase its gaming app’s revenue

Challenges

The game developer wanted to increase revenue from its Russian audience

Mamboo Games, a mobile game developer with more than 150 million downloads worldwide, sought to increase monetization revenue from its Russian audience and enlisted the help of the Yandex Advertising Network.

Worm Out: Fruit brain teaser

Worm Out: Fruit brain teaser

Memory training & easy puzzle

70K

users play Worm Out daily

40M

users downloaded the game

Rectangle 1001515

Shift Race

Memory training & easy puzzle

>150M

downloads worldwide

Solution

Players saw three ad formats

By collaborating with the Yandex Ads team, Mamboo Games was able to successfully monetize its Russian-speaking iOS and Android audience via third-party mediation.

 

With the launch of two highly profitable games, the developer chose to use our services across all its projects. Successful monetization meant more ads and new audiences.

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Banner ads

Banner ad

Rewarded ads

Rewarded ads

Native ads

Native ads
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Results

How eCPM impressions improved

Within a two-month period, the Yandex Advertising Network was responsible for 50% of monetization revenue coming from Russia across the publisher’s portfolio. January saw a huge increase in eCPM.

On interstitial formats

+10%

On banners

+40%

Feedback

logo_MarulGames

Mamboo Games

Working with Yandex gave us a much better feeling about the Russian market. Getting off the ground took no time at all, and we were up and running after one video call with a rep and registering our account. Account managers were quick to provide help where we had technical issues.

Valeria Beresneva,

Monetization Manager

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